| Main Focus | Website’s backend performance & crawlability | Visibility in local search results |
| Scope | Global/national ranking | Local/nearby customers |
| Key Elements | Site speed, mobile-friendliness, SSL, structured data, sitemaps | Google Business Profile, local keywords, reviews, citations |
| Optimization Area | Entire website’s structure & technical health | Location-based listings, NAP (Name, Address, Phone) consistency |
| Goal | Make site search-engine friendly for better rankings worldwide | Drive foot traffic, calls, and inquiries from nearby users |
| Example | Optimizing site speed to pass Core Web Vitals | Ranking for “best digital marketer in Kannur” on Google Maps |
